Sophie Vu
GTM Leader | Category and Brand Builder | Serial Start-up to Scaler
- Role
- VP of Marketing at BLTN by Multitude Insights
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Sophie Vu
Hello! I\'m a dynamic, AI-savvy marketing leader who transforms pre-GenAI companies into AI-first powerhouses. With 15+ years guiding startups to market leadership, I specialize in building high-performance teams that leverage AI agents and tools to drive productivity, quality, and measurable business outcomes without sacrificing the strategic thinking and customer empathy that win markets.I\'ve led marketing at companies like Dovetail, repositioning them as AI-native platforms and building enterprise GTM engines that close six-figure deals. I don\'t just talk about AI, I build teams that use it: from AI-powered content production and predictive analytics to automated workflows that free marketers to focus on strategy, not repetition. The result? Teams that move faster, think bigger, and deliver revenue impact.What I Bring:• AI transformation leadership: I turn GenAI from buzzword to business advantage, embedding AI into marketing operations, demand generation, and customer intelligence to unlock non-linear growth• Category & brand creation: Deep expertise in enterprise (SLG) and PLG motions that drive sustainable revenue growth and position companies as market leaders• Team building with AI leverage: I design marketing orgs where humans and AI collaborate, amplifying creativity, accelerating execution, and optimizing every dollar for maximum ROI.What Sets Me Apart:• I build strong rapport with customers and sales teams, because GTM alignment drives revenue, not org charts• I\'m exceptionally good at getting stuff done; strategic vision meets hands-on execution• I maximize value with limited resources whether that\'s budget, headcount, or time, I find the leverage pointsI\'ve worked across startups and Fortune 500 companies, led global teams, and been a founder myself. If you\'re ready to transform your marketing org into an AI-powered growth engine, let\'s connect.SpecialtiesProduct marketing, account-based marketing experiences, community building, demand/lead generation, product-led growth, brand creation/awareness, media and analyst relations, high-impact strategy development, messaging & positioning, field marketing, and customer advocacy.
Experience
VP of Marketing
Mar 2026 — Present
Education
UCLA Anderson School of Management
MBA, Marketing and Strategic Management
San Francisco State University, Lam Family College of Business
B.S., Marketing and International Business
Skills
- Strategic Partnerships
- Saas
- Multi-Channel Marketing
- Corporate Communications
- Enterprise Software
- Mobile Applications
- Cross-Functional Team Leadership
- Marketing Strategy
- Mobile Marketing
- Analyst Relations
- Strategy
- E-Commerce
- Messaging
- Channel Marketing
- Lead Generation
- New Business Development
- Product Marketing
- Marketing Communications
- Business Development
- Social Media
- Marketing
- Start-Ups
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