Sophie Vega

PR | Field Marketing | Media Relations

Role
Activation Specialist at Strategic Group
Location
Tallahassee, FL, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Sophie Vega

To connect with an audience, you have to be real. That means bringing authenticity, refreshing energy, and sharp creativity to build lasting trust in your brand. I’m Sophie, a marketing and PR professional with agency experience in media relations, traditional and digital PR, activations, brand messaging, digital marketing, copywriting and content creation across a variety of industries, including food & beverage, travel & tourism, local government, and nonprofit.

Experience

  1. Activation Specialist

    Strategic Group

    Mar 2026 — Present · Tallahassee, FL, US

    Managed and led end-to-end execution of brand activations for Andre Champagne, managing logistics, staffing, and on-site operations to deliver seamless, high-impact experiences within the Tallahassee college market- Recruited, trained, and managed a team of 8 brand advocates, ensuring strong brand-aligned market representation- Managed event budgets, inventory, and post-event reporting to deliver performance, POS, and consumer insights

Education

  • Florida State University

    Bachelor of Science - BS, Public Relations & Psychology (Double Major)

  • ARCHBISHOP EDWARD A MCCARTHY HIGH SCHOOL

    High School Diploma, College/University Preparatory and Advanced High School/Secondary Diploma Program

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Sophie Vega — Activation Specialist at Strategic Group in Tallahassee, FL, US | Unifers