Sophie Taylor
Marketing and Events Executive @Newable
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WORK HISTORY
Marketing and Events Executive @Newable
Whiteley, GB
Demonstrated expertise across a broad range of marketing tools, channels, and systems, including email marketing platforms, CRM systems, and social media management tools. • Experienced in developing and delivering integrated marketing campaigns across both organic and paid social media, website content management, public relations activity, and the production of online and offline marketing collateral.• Successfully led the end-to-end planning, coordination and delivery of large-scale conferences and awards ceremonies, including overseeing marketing strategy, creative design development, stakeholder liaison, supplier coordination, and event promotion to maximise engagement and attendance.• Project managed the development and production of multimedia marketing assets, including animated informational videos, event highlight videos and programme impact and success videos, working closely with creative agencies, internal stakeholders and external suppliers to ensure delivery on time and within budget.• Planned, created, implemented and optimised LinkedIn advertising campaigns, including audience targeting, budget management, performance monitoring, and data-driven campaign refinement to increase reach, engagement and lead generation.• Championed the adoption of artificial intelligence tools within marketing processes to improve efficiency, enhance content development, streamline campaign delivery and support data analysis and audience engagement strategies.• Delivered comprehensive project management across programmes and events, including timeline planning, resource coordination, stakeholder management, risk mitigation and post-event evaluation to ensure successful delivery against objectives.
EDUCATION
Fareham College
NVQ & BTEC, Business Administration and Management, General
Fareham College
NVQ & BTEC, Business Administration and Management, General
CIM | The Chartered Institute of Marketing
Higher National Diploma, Marketing/Marketing Management, General
SKILLS
ABOUT SOPHIE TAYLOR
A versatile and driven Creative Marketing and Events professional with in-depth, diverse cross-sector experience working in fast paced, complex and rapidly evolving organisations in the Public, Private, and Education sectors with a strong background in event planning, business support, campaign management and stakeholder engagement. Possess exceptional organisational, multi-tasking, prioritisation, advanced analytical and decision-making skills and the ability to work as part of a team or independently always providing exceptional service. An adept communicator, skilled at building and maintaining robust professional relationships with a broad range of stakeholders at all levels including local business leaders and government officials to collaborating with board directors, suppliers and multiple teams. A professional who is proactive and tenacious with a proven track record of creating impactful brand experiences from initial design to completion excelling at delivering successful marketing strategies that drive business growth and lead generation, whilst managing stakeholder expectations.Training:AI in MarketingCopywritingWebsite CMS; Word Press, Umbraco Graphic Design - Canva
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