Sophie Richards

About Sophie Richards

Strategic Product Leader with 5+ years of experience building high-scale, revenue-generating consumer products. Proven track record of managing full-lifecycle product development, from founding 0-to-1 departments to optimizing complex monetization engines that sustain enterprise-level profitability. At Forbes, I operate as the sole PM for a high-growth division, currently managing products responsible for 45% of the company’s total EBITDA. I own the end-to-end strategy and execution for a multi-million dollar portfolio, driving 16% YoY growth through the launch of 10+ new products and a robust infrastructure for subscription retention, upsells, and cross-sells. At Liberty Mutual, I successfully spearheaded the launch of two flagship insurance products across two distinct brand identities. Beyond product delivery, I established the company’s first Aerial Imagery Department, pioneering the use of geospatial data for underwriting and claims. I bridged the gap between data science and commercial viability, translating complex datasets into market-ready consumer offerings. I am driven by the intersection of media, creator platforms, and high-stakes monetization. My experience lies in solving the inseparable opportunities where user behavior, content delivery, and revenue collide. I build products that earn user trust at every touchpoint while providing creators with the sophisticated tools they need to scale.

Experience

1. Product Manager

   Forbes

   Jul 2025 — Present

   Built and scaled a multi-million dollar B2C program as the sole PM — owning roadmap, prioritization, and delivery across 10+ product launches.Launched a self-serve transaction flow that removed sales dependency and generated $1.2M in revenue in its first week — the first of its kind for the programDrove 16% YoY growth through a data-informed product strategy combining A/B testing, customer interviews, and funnel analysisDesigned and shipped a subscription renewal flow, establishing the foundation for retention, upsell, and cross-sell at scaleOperated as a growth PM across the full consumer lifecycle: acquisition, activation, monetization, and retention

Education

• Gonzaga University

  Bachelor’s Degree, Economics and Political Science

• Cedarcrest High School

  High School Diploma, HIGH SCHOOL/SECONDARY DIPLOMAS AND CERTIFICATES