Sophie Riback
Senior Associate Programmatic @ GroupM | Paid Media
- Role
- Senior Associate, Programmatic at Groupm
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Sophie Riback
I have a Bachelor\'s degree in Journalism from American University, where I developed strong writing, research, and storytelling skills. I also have valuable experience in the PR and media industry, having interned at Weber Shandwick and worked at Hill + Knowlton and GMMB. At Weber Shandwick, I was part of the team that made Michelob Ultra\'s Super Bowl 57 ad the most covered campaign of the event, generating over 11 billion impressions. At Hill + Knowlton I lead multiple campaign activations including a media campaign with actress Sydney Sweeney and a partnership with Team Rubicon. At GMMB I worked in both planning and ad ops for the political cycle on political advocacy and healthcare clients. I am currently a Senior Associate of Programmatic media at GroupM working on the Novo Nordisk account using platforms such as DV360 and The Trade Desk. I am passionate about creating impactful and engaging communications that inform, persuade, and inspire audiences. I am always eager to learn new skills, tools, and trends that can enhance my work and help me deliver exceptional results. I am also a team player, who values collaboration, feedback, and diversity.
Experience
Senior Associate, Programmatic
Jan 2025 — Present · New York, NY, US
Account: Novo Nordisk
Education
American University
Bachelor's degree, Journalism
2019 — 2023
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