Sophie Parkes
Digital Marketing, Communications & Brand @Orbit Group
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WORK HISTORY
Digital Marketing, Communications & Brand @Orbit Group
Lead on digital transformation, innovation and the development of Orbit’s platforms and products to increase digital engagement; support sales, channel shift and customer satisfaction. • Lead on digital brand and reputation for Orbit. • Consult on and inform business decisions on strategy and objectives for digital products, platforms and services, creating and managing quality standards and assurance frameworks.• Develop and lead on digital strategies to drive our brand and bring to life our mission of leading in building thriving communities.• Deliver and innovate on transforming Orbit’s digital platforms and products, ensuring the consistency of Orbit’s branding.• Manage a digital service to market our digital offer and services across all audience types; corporate, internal, commercial sales and customer.• Develop and manage consistent brand principles for digital content.• Take a forward-looking approach, hunting out new technology, platforms and best practice to support Orbit’s overall mission and customer-first ambition.• Programme management to plan milestones for effective delivery of digital projects.• Manage a digital budget to drive value for money and develop and manage a strategic supplier framework and lead on contract management for platforms in order to drive efficiencies.• Manage a digital budget to drive value for money• Build and maintain excellent stakeholder relationships through specialist knowledge, a reliable service and problem solving.• Data analysis and insight reporting• Social media management • Manage and inspire the digital team
EDUCATION
Coventry University
Prince 2 foundation & practioner
University of York
BA Honours, Sociology
CIM | The Chartered Institute of Marketing
Diploma level 6, Marketing
CIM | The Chartered Institute of Marketing
Diploma of Education, Professional Marketing
Mmc learning
CIM Strategic Marketing level 6, Marketing and Digital marketing
WCG
A levels, Sociology, Pshycology, English Lit & Lang
ABOUT SOPHIE PARKES
ACIM Professional Brand and marketer & Prince 2 practitioner, with over 15+ years…
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