Sophie mac Smith

About Sophie mac Smith

I’m a results-driven Marketing and Partnerships professional with over seven years of experience across brand strategy, project management, and experiential marketing. I’ve led more than 90 large-scale event programs annually, delivering impactful campaigns that drive awareness, engagement, and measurable growth.Combining strategic insight with creative storytelling, I excel at building authentic brand identities and communities. My background in both marketing and project management has given me a cross-functional understanding of team dynamics, client needs, and the processes that bring ambitious ideas to life.Passionate about collaboration and sensory storytelling, I’m inspired by the art of crafting experiences that evoke emotion through taste, scent, texture, and atmosphere - transforming creative vision into meaningful moments that connect.I hold a Bachelor of Business from the University of Technology Sydney and am skilled in Interpersonal Communication, Advertising, Marketing, Social Media Marketing, and Public Relations.

Experience

1. Senior Account Director

   We Are Bmf

   Jan 2026 — Present · NY, US

Education

• University of Technology Sydney

  Bachelor of Business, Bachelor of International Studies, Majoring in Marketing, Human Resource Management and Event Management

  2016 — 2019

• ABBOTSLEIGH SCHOOL

  High School Certificate

  2012 — 2015