Sophie M.
First Direct Senior Planning Manager @First Direct
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WORK HISTORY
First Direct Senior Planning Manager @First Direct
Leeds, GB
Set the strategic direction for first direct marketing budget through leading the annual operating plan to deliver 140% of marketing contribution to 2022 FRP target supporting first direct to deliver best financial year ever. Established the marketing quarterly planning process to drive alignment across Propositions, Digital and CRM teams ensuring marketing budget and resource is pointed to strategic priorities. Gatekeeper for all marketing requests. Hold additional role as Chief of Staff coordinating measurement input and marketing outputs across the team. User of Agile methodology to drive collaboration, showcase of marketing outputs and critical friend culture.
EDUCATION
University of York
English Language, Linguistics
ABOUT SOPHIE M.
An experienced strategy leader, with over 10 years marketing experience across Finance and FMCG sectors. A proven track record of setting strategic direction to inspire best in class marketing to drive trade for today and brand growth for tomorrow. A collaborative and curious leader, recognised by HSBC’s senior leadership and nominated for the Marketing Society’s September 2021 cohort, a flagship Leadership Programme to develop those poised to take on significant leadership roles in the future.
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