Sophie Kvezereli
Senior Paid Social Media Strategist @Publicis Media
Signup · Get unlimited contacts
WORK HISTORY
Senior Paid Social Media Strategist @Publicis Media
Paris, FR
Leading paid social strategy for key accounts (La Redoute, Lapeyre, Nutrition & Santé, Harmonie Mutuelle, OPCO2i), defining and executing global media strategies to drive performance. • Manage and coordinate a team of media buyers, ensuring seamless execution across multiple accounts while fostering skill development and best practices. • Oversee the end-to-end planning, implementation, and optimization of campaigns across Meta, TikTok, Pinterest, X, LinkedIn and Snapchat, aligning with clients’ business objectives. • Develop data-driven approaches, leveraging insights to refine audience segmentation, creative strategies, and bidding tactics. • Stay ahead of industry trends, integrating new platform features and best practices to enhance performance.
EDUCATION
Université Paris Sorbonne 5 Descartes
Professional Bachelor/Licence Professionnelle, Tourism and Hospitality Management
Georgian American University
Bachelor of Business Administration - BBA, Business Administration and Management
Conservatoire national des arts et métiers - Cnam
Professional Bachelor / Licence Professionnelle, E-marketing and Web Analytics
SKILLS
ABOUT SOPHIE KVEZERELI
With over four years of dedicated experience in the dynamic space of paid social media, I am currently spearheading global media strategies at Publicis Media. My mission is to drive performance through meticulous campaign planning and execution. At Publicis Media, I align my deep understanding of audience segmentation and data analytics with the company\'s innovative culture, contributing to our shared goal of setting industry benchmarks.In my role, I lead a talented team in managing and optimizing campaigns across major platforms including Meta, TikTok, Ponterest, Snapchat, X and LinkedIn, ensuring our clients\' business objectives are met with precision. My recent certifications from Pinterest and TikTok have further honed my skills, allowing me to leverage platform-specific features and insights to elevate our media buying strategies and deliver exceptional results for key accounts like La Redoute and Lapeyre.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.