Sophie Holmes

Head of Marketing and Communications and Events @Sandwell College

West Midlands, GB

As the Head of Marketing, Communications, and Events at The Sandwell Colleges, I lead the Marketing, Design, PR, Events, and School Liaison teams across Sandwell College, Central Saint Michael’s Sixth Form, and Cadbury Sixth College Sixth Form. In this role, I drive our student recruitment efforts while managing the College’s reputation both locally and regionally.I’m responsible for overseeing the development and execution of marketing strategies aimed at enhancing student engagement, increasing recruitment, and boosting conversion rates. This includes managing budgets, leading talented teams, and ensuring all initiatives align with our recruitment goals. My focus is on creating impactful campaigns that resonate with prospective students, elevating the College’s brand and its educational offerings.Passionate about education, I’m dedicated to shaping how The Sandwell Colleges connect with the community, potential students, employers and partners.

University of Worcester

Bachelor of Arts (BA), Marketing, Advertising and Public Relations

Kingsley College Sixth Form

A Levels, Business Studies, Sociology and Psychology