Sophie Coleman

About Sophie Coleman

STRATEGY, MARKETING & PRODUCT EXECUTIVEI am a high-caliber and results-driven commercial strategy, marketing, and product innovation executive with a well-documented track record of delivering measurable business value and developing industry leading partnerships and solutions.As a forward-looking strategist and operational leader I have particular expertise delivering in highly dynamic, fast paced and complex environments, successfully executing high-visibility and high-priority initiatives across global and heavily matrixed organizations. My ability to cultivate successful partnerships with internal and external stakeholders, build consensus from C-level executives to front-line contributors, and harness and analyze data to communicate complex concepts and provide strategic insight delivers innovative solutions that drive top line growth and margin expansion.I have been repeatedly recognized as a high-performing leader and turnaround expert who thrives solving intractable problems, building world class team and delivering transformation in fast moving environments. Highlights Built and oversaw the Go-To-Market organization that delivered multiple years of high growth revenue at The Trade Desk. Developed patented innovation that supports a suite of market leading data products and differentiated digital offerings to drive the capture of incremental ad sales revenue across ESPN and the Disney ABC TV Group. Hand-selected directly by Disney CIO to develop a comprehensive ad technology unification strategy, providing an integrated roadmap that improved Disney’s ability to compete as an industry leader, provided scaled Disney assets for advertisers, and included forward looking flexibility for the integration of Disney’s DTCI business unit. Including ESPN, ABC, The Disney Channel, FX, Hulu, Fox Networks Group, National Geographic, Starwars, Pixar and Walt Disney AnimationSPECIALTIES: Go-To-Market & Sales Strategy, Product Innovation & Launch, C-level Influencing & Advising, Strategic Alliances & Partnerships, JBPs, Commercial Deal Structure & Governance, Policy Development, Product Marketing, Organizational & Operational Design, Strategic Initiatives, Consensus Building & Stakeholder Influence, Solutions Development, New Ventures, Corporate Strategy & Development, Quantitative/Qualitative Research & Analysis, Robust Sales, Revenue & Profit Growth, Complex Program & Project Management, International/Cross-cultural Experience, Partnership Management, Negotiation & Deal Orchestration, Executive Communication

Experience

1. Director, Ww Ad Tech Services at Amazon Ads

   Amazon

   Jan 2026 — Present · NY, US

Education

• SOAS University of London

  BA, Politics

• Massachusetts Institute of Technology

  MS, Political Science & Comparative Media Studies

Skills

• Strategic Planning
• B2b
• Digital Strategy
• Business Development
• Digital Marketing
• Mobile Devices
• Marketing Research
• Competitive Analysis
• Start-Ups
• Advertising
• Online Advertising
• Strategy
• Management
• Product Development
• Monetization
• Leadership
• Product Marketing
• Strategic Partnerships
• Cross-Functional Team Leadership
• Change Management
• Competitive Intelligence
• Customer Insight
• Analytics
• Digital Media
• Product Management
• Go-to-Market Strategy
• Web Analytics
• Market Research