Sophie Beckett Smith
Head of Commercial @Blackcircles.com
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WORK HISTORY
Head of Commercial @Blackcircles.com
EDUCATION
The University of Sheffield
Bachelor’s Degree, History
ABOUT SOPHIE BECKETT SMITH
Over ten years experience working for one of the most innovative players in online retail AO.com. Working strategically with some of the worlds leading global brands (such as Samsung, LG and Dyson) I have been instrumental in shaping the trading strategy during those years.I thrive on building relationships and collaboration, having been part of the Senior Management Team at AO and leading a driven, highly motivated team. I have a passion for creating and evolving projects such as directional selling and trade up to maximise profit, drive sales and engage with suppliers.
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