Sophie Barnes

WORK HISTORY

EDUCATION

SKILLS

ABOUT SOPHIE BARNES

Executive Council Member for the \'Business Marketing Collective\'. Short-listed for \'Social Media Influencer of the Year\'- Insurance PR & Marketing Awards - June 2016I have represented a number of B2B companies as a multi-channel social media manager. I have a proven track record in being responsible for a company’s social risk management strategy, multi-channel content strategies and advising on the policy, and governance. I have superb interpersonal skills from working with senior stakeholders and liaising with the directors of companies about their brands and markets. I have built and led digital marketing training and best practices to improve the understanding and use of digital channels and tactics for the sales teams within my company, infusing my passion onto others. I have been required to work in a fast paced environment, understand professional journalism ethics and proven experience with social analytics to emphasize its ROI. I believe it is imperative to implement a digital strategy & ensure the company’s goals, target audience and KPI\'s are addressed in doing so. Whilst working as a Social Media Manager of Xchanging\'s Group globally run accounts I am able to understand the analytics behind campaign results to show the ROI and educate the power of social media throughout the business in order to help the marketing efforts strive.I aim to use my passion and expertise in social media and digital marketing to effect a measurable change in an organisations’ online sphère by increasing the awareness and strategic use of relevant social media channels.