Sophia Woyda
Principal Marketing Manager at Waters Corporation
- Role
- Principal Marketing Manager at Waters Corporation
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Sophia Woyda
A department-leading Marketing and Brand Manager with experience that spans B2B & B2C…
Experience
Principal Marketing Manager
Oct 2023 — Present · Milford, MA, US
Lead strategic marketing initiatives for Waters\' QA/QC Business Segment, covering Liquid Chromatography (LC) Systems, Mass Spectrometry (MS) Systems, Informatics, and Biologics quality testing solutions. Specializing in demand generation, revenue growth, and market share expansion- Develop and manage global marketing and demand generation programs; contributing to the marketing qualified opportunities pipeline. Execute demand generation campaigns for product portfolio-driven launches- Craft industry-leading positioning and messaging platforms to enhance brand recognition- Drive tactical marketing across multiple channels, including content creation, social media, and PPC/SEM campaigns- Manage media relationships and optimize digital media strategies- Create compelling promotional programs for industry events and community user groups- Leverage marketing automation and data-driven tools to enhance customer engagement- Collaborate with cross-functional business segment teams for consistent program execution across Waters Division
Education
Boston University
Bachelor's Degree
2009 — 2013
Marketing Week Mini MBA with Mark Ritson
Mini MBA in Brand Management
2022 — 2022
Marketing Week Mini MBA with Mark Ritson
Mini MBA in Marketing
2024 — 2024
Skills
- Public Speaking
- Event Planning
- Marketing Management
- Editing
- Microsoft Office
- Training
- New Business Development
- Corporate Events
- Corporate Blogging
- Social Media Marketing
- Microsoft Excel
- Powerpoint
- Merchandising
- Social Networking
- Leadership
- Microsoft Word
- Team Leadership
- Social Media
- Logistics Management
- Research
- Human Resources
- Outlook
- Xcart
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