Sophia Spence
- Role
- Senior Marketing Manager - Calvin Klein at PVH Brands Australia
- Location
- Wilson, WY, US
- LinkedIn followers
- 500 followers
About Sophia Spence
Experienced Senior Marketing and Communications leader specialising in the apparel and…
Experience
Senior Marketing Manager - Calvin Klein
Jan 2016 — Present
Management of all aspects of the Calvin Klein marketing and communications strategy across eCommerce, Retail and Wholesale in Australia and New Zealand. Key highlights- Launched calvinklein.com in Australia and New Zealand - Transitioned from a traditional media model (OOH and print) to 85% digital media plan -delivering greater impressions and lifting instore comp traffic - Launched Calvin Klein’s first full price lifestyle store in Australia - Launched Calvin Klein Swimwear, Men’s Performance, Kids - Apparel, Underwear and Swim in to the Australian and New Zealand Markets - Implemented CRM strategies that delivered incremental sales in the absence of a CRM tool
Education
University of Sydney
Bachelor of Arts (B.A.), Anthropology
2006 — 2009
Skills
- Retail
- Business Strategy
- Microsoft Excel
- Social Media Marketing
- Microsoft Office
- Marketing Communications
- Contract Management
- Event Management
- Marketing Strategy
- Management
- Strategic Planning
- Digital Marketing
- Social Media
- Strategy
- Project Management
- Customer Service
- Marketing
- Sales
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