Sophia Pollock

About Sophia Pollock

Social media, influencer, and brand marketing director with a proven track record of leading high impact

Experience

1. Director of Social Media, Tiktok Shop

   TikTok

   Jul 2024 — Present · Seattle, WA, US

   Lead content creation for always on, campaign marketing for TikTok Shop’s social media across consumer, creator, and seller audiences. Drove 66% increase in followers and 27% increase in engagement rate YoY.Onboard the social agency of record to support in scaling always on content franchises.Oversee paid social strategy across always on and campaign marketing.Launch the TikTok Shop outbound community engagement strategy.Manage a team of social marketers overseeing day-to-day calendar operations, creative production, publishing, and community management. Established workflows for streamlined processes across product, categories, merchandising teams, and more to increase share of voice on social.Partner with brands for custom social content on TikTok Shop channels.Lead on site event social content creation. Manage the TikTok Shop US social presence (@tiktokshop_us,@sellwithtiktokshop_us, & @tiktokshopcreators.us).

Education

• San Diego State University

  Bachelor's degree, Journalism with an emphasis in Advertising

Skills

• Advertising
• Event Planning
• Microsoft Word
• Teamwork
• Social Media
• Marketing
• Social Networking
• Research
• Public Speaking
• Leadership
• Time Management
• Customer Service
• Microsoft Office
• Sales
• Social Media Marketing
• Powerpoint
• Microsoft Excel