Sophia Oliboni

About Sophia Oliboni

Marketing Operations Manager with 15+ years of experience supporting B2C, SaaS, healthcare, and education organizations through execution-focused marketing operations. I specialize in building systems that make marketing work reliably: campaign workflows, performance reporting, martech optimization, and process improvement.My background spans digital, creative, and performance marketing, with a long-term focus on the operational side of execution. I have owned end-to-end campaign operations across digital, email, paid, social, lifecycle, and direct mail channels, partnering cross-functionally to ensure work is delivered on time, on budget, and with measurable outcomes.I am experienced in performance analytics, KPI reporting, vendor management, and marketing technology platforms, and I bring a practical, data-informed approach to optimization. I have led large initiatives, including multi-channel rollouts, rebrands, vendor consolidation, and workflow standardization, while maintaining day-to-day execution and reporting.Today, I am focused on internal, execution-driven roles where operational clarity, consistency, and sustainable growth matter more than visibility or constant reinvention. I bring calm, structure, and follow-through to complex marketing environments.

Experience

1. Brand Marketing Manager

   TurnPoint Services

   Feb 2025 — Present

   Own marketing operations and campaign execution across a portfolio of B2C service brands, overseeing timelines, budgets, workflows, and performance reporting.• Manage multi-channel campaign delivery across digital, email, paid, social, and direct mail, ensuring consistent execution and optimization.• Partner with leadership and vendors to align spend with performance goals, contributing to increased customer acquisition and engagement.• Build and maintain reporting frameworks that improve visibility into KPIs and enable data-informed decision-making.

Education

• Lynn University

  Bachelor of Fine Arts - BFA, Graphic Design

  2008 — 2010

• Lynn University

  Master of Science - MS, Web Design & Technology

  2015 — 2017

Skills

• Web Design
• Business Cards
• Css
• Responsive Web Design
• User Interface Design
• Graphic Design
• Photoshop
• Corporate Identity
• Logo Design
• Marketing
• Typography
• Brand Development
• Email Marketing
• Collateral
• Adobe Creative Suite
• Wordpress
• Dreamweaver
• Advertising
• Html5
• Layout