Sophia Juarez

Sophia Juarez

Branded Content & Client Strategy Leader | Creating Award-Winning Storytelling Programs for Enterprise Brands

Role
Associate Director, Content Strategy at Crain Communications
Location
New York, NY, US
LinkedIn followers
500 followers

About Sophia Juarez

I’m a senior program and client success leader with substantial experience developing and executing large-scale branded content and advertising programs for Fortune 500 brands. My expertise sits at the intersection of creative storytelling, client leadership, and cross-functional campaign execution.I partner closely with sales and marketing teams to shape insight-driven content programs—from early ideation and pitch development through final production and launch. My work spans custom articles, thought leadership, social campaigns, newsletters, editorial sponsorships, and live experiences, translating complex topics into compelling stories that resonate with both B2B and consumer audiences.Throughout my career, I’ve led award-winning branded content initiatives recognized by the Content Marketing Institute for best use of native advertising. I’m known for turning ambitious creative concepts into structured, executable programs while ensuring alignment across editorial, design, video, ad ops, marketing, and production teams.I thrive in fast-paced, matrixed environments where creativity and operational rigor must coexist. Whether developing campaign concepts, collaborating on sales proposals, or guiding production through launch, I bring a balance of strategic thinking, strong storytelling instincts, and disciplined execution.I’m passionate about creating content that informs, inspires, and delivers measurable value for both audiences and brands.

Experience

  1. Associate Director, Content Strategy

    Crain Communications

    Jan 2020 — Present · New York, NY, US

Education

  • Queens College

    Bachelor of Arts - BA

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