Sophia Kunju Herrera
Associate Merchant at Carter’s Inc.
- Role
- Associate Merchant- Non-apparel & Outerwear at Carters Inc.
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Sophia Kunju Herrera
Strong focus in merchandising, with responsibilities spanning assortment creation, licensing product management, and cost optimization. Collaborating cross-functionally, improving processes and enhanced seasonal strategies to support revenue and margin goals. Proficiency in tools like FlexPLM and a keen eye for strategy shifts are integral to my role. A graduate of Savannah College of Art and Design with an MFA in Luxury & Brand Management and a BFA in Fashion/Apparel Design, my educational foundation aligns seamlessly with my professional ambitions. Motivated by innovation in merchandising, I aim to drive impactful solutions in the retail industry.
Experience
Associate Merchant- Non-apparel & Outerwear
Apr 2025 — Present
Managed end-to-end assortment creation in FlexPLM, ensuring timely execution and alignment with seasonal strategies-Implemented seasonal merchandising strategies by leveraging sales data, trend analysis, and consumer insights to optimize in-season performance and inform future buys-Used sales performance and competitive insights to drive in-season business readouts and inform future development-Led cross-functional meetings to adjust strategy and react to real-time selling trends-Optimized sample management workflows to reduce inefficiencies and improve speed-to-market-Owned margin and costing tool management, balancing revenue goals with make/value targets-Collaborated with planning and allocation to right-size buys based on sales, store count, and margin-Cultivated strong vendor and internal partnerships to streamline product execution
Education
Savannah College of Art and Design
Bachelor of Fine Arts - BFA, Fashion/Apparel Design
2015 — 2019
International School of Kuala Lumpur
IB Certificate and High School Diploma, High School/Secondary Diplomas and Certificates
2003 — 2015
Savannah College of Art and Design
Master of Fine Arts - MFA, Luxury & Brand Management
2019 — 2022
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