Sophia Davidson
Crm Strategy Lead @Samsung Electronics
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WORK HISTORY
Crm Strategy Lead @Samsung Electronics
EDUCATION
Wycombe High School
A Levels, Geography, Mathematics and Economics.
Swansea University / Prifysgol Abertawe
Bachelor of Science - BS, Business Management (Finance)
Great Marlow School
GCSE's
ABOUT SOPHIA DAVIDSON
Experienced CRM marketing professional with multi-channel Marketing experience across consumer electronics and domestic appliances. Currently working as a CRM Strategy Lead at Samsung Electronics within the European Office D2C Digital Marketing team. Proven success in creation and execution of marketing strategies across a range of product launches through a variety of channels including flagship Galaxy mobile launches across 33 countries to drive successful results. Developed and carried out joint promotional partnership campaigns with TikTok and Universal Music Group to drive awareness and consideration for Samsung Galaxy products. Experience in:• Marketing• Digital Marketing• CRM and Campaign Analysis • Campaign Management & Marketing Strategy • Product Marketing Management • European wide Product Launches• Reporting • Segmentation, Data Handling & Campaign Analysis• Copy Writing • Qlik• Taxi experience
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