Sophia Lam

Binghamton University Masters in Business Graduate

Role
Beauty Content Creator at TikTok
Location
Brooklyn, NY, US
LinkedIn followers
500 followers
Art, Culture and Creative ProfessionalsView LinkedIn profile

About Sophia Lam

With an MBA in Management Information Systems from Binghamton University’s School of…

Experience

  1. Beauty Content Creator

    TikTok

    Aug 2024 — Present · NY, US

    Skincarewfia TikTok:@skincarewfiaa | Instagram:@skincarewfia- Develop digital content strategy focused on skincare education and product discovery across Instagram and TikTok- Secure brand partnerships and sponsorships with over 20 leading K-Beauty brands including Medicube, RoundLab, Numbuzin,Mediheal, Fwee, Arencia and more- Adhere to brand guidelines on creative direction, tone, and style to produce sponsored content and product reviews- Increase Instagram followers by 10.38% and TikTok followers by 5.06% in 90 days through strategic planning and engagement- Leverage TikTok analytics tools, trend-based video campaigns, targeted posting schedules, and community interaction, to drivesustained growth and brand awareness

Education

  • Binghamton University

    Bachelor's degree

    2021 — 2024

  • Fiorello H. LaGuardia High School

    High School Diploma

    2017 — 2021

  • Binghamton University School of Management

    Master of Business Administration - MBA

    2024 — 2025

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Sophia Lam — Beauty Content Creator at TikTok in Brooklyn, NY, US | Unifers