Sophia Lam
Binghamton University Masters in Business Graduate
- Role
- Beauty Content Creator at TikTok
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Sophia Lam
With an MBA in Management Information Systems from Binghamton University’s School of…
Experience
Beauty Content Creator
Aug 2024 — Present · NY, US
Skincarewfia TikTok:@skincarewfiaa | Instagram:@skincarewfia- Develop digital content strategy focused on skincare education and product discovery across Instagram and TikTok- Secure brand partnerships and sponsorships with over 20 leading K-Beauty brands including Medicube, RoundLab, Numbuzin,Mediheal, Fwee, Arencia and more- Adhere to brand guidelines on creative direction, tone, and style to produce sponsored content and product reviews- Increase Instagram followers by 10.38% and TikTok followers by 5.06% in 90 days through strategic planning and engagement- Leverage TikTok analytics tools, trend-based video campaigns, targeted posting schedules, and community interaction, to drivesustained growth and brand awareness
Education
Binghamton University
Bachelor's degree
2021 — 2024
Fiorello H. LaGuardia High School
High School Diploma
2017 — 2021
Binghamton University School of Management
Master of Business Administration - MBA
2024 — 2025
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