Sophia Walmsley
Marketing Effectiveness Lead @Santander UK
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WORK HISTORY
Marketing Effectiveness Lead @Santander UK
Milton Keynes, GB
Leading the Marketing Effectiveness function – driving an effectiveness culture across all marketing activity.Supporting the bank in achieving its business goals through the delivery of innovative and effective marketing activities and sustainability programmes.Leading and implementing the longer-term strategy for marketing science, championing the use of data, technology and customer insight.Understanding customer need states across Marketing and providing a centre of excellence for customer insights.Working closely with the leadership team to transform the Marketing function, leveraging digital technologies and new ways of working.Providing specialist expertise across the organisation; representing UK in global Group Marketing strategy discussions.
EDUCATION
Bedford Modern School
High School
King's College London
BA Theology, Philosophy and Religious Studies
ABOUT SOPHIA WALMSLEY
I am a confident and driven individual who has a hands on approach to any challenge…
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