Sophia Waldron
Paid & Growth @ Sensaria | $55M+ Ad Spend Managed | UCCS Women in Leadership Advisory Board Member
- Role
- Senior Manager, Paid Social at Sensaria
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Sophia Waldron
I’m a systems-oriented paid acquisition leader who creates scalable frameworks, empowers teams through clarity and trust, and focuses on outcomes over activity.I’ve led and collaborated on initiatives for performance-driven and brand-led consumer clients across lifestyle, beauty, fashion, and wellness — supporting $55M+ of managed ad spend over 5 years. I’ve presented to enterprise stakeholders, scaled cult-favorite household names, and contributed to accounts ranging from pre-IPO darlings to legacy brand transformations. I build campaigns that convert, strategy that delivers, and brands that last.
Experience
Senior Manager, Paid Social
Jul 2025 — Present · Denver, CO, US
Driving paid social growth across Sensaria\'s DTC/DTP portfolio- Spearheaded data quality improvements within first 45 days, enhancing platform audience tracking, catalog match rates, and event accuracy — yielding more precise first-party data and stronger retargeting efficiency- Doubled social last-click revenue at flat investment YoY prior to Peak (Aug - Oct 25)- Pioneered creative testing framework in partnership with Brand, blending analytics, trend insights, and creative ideation to scale winning ad concepts across multiple product lines- Among the first advertisers to deploy multiple product data versions within Meta, enabling dynamic ad template diversification while maintaining full catalog match integrity- Drove record-breaking social growth during Cyber5 while maintaining strong NCA at six figures in spend- Scaled social portfolio by +20% YoY Jan - Feb 26\', driving +26% more revenue at a +5% higher last-click efficiency
Education
University of Colorado Colorado Springs
Certificate, Women in Leadership with AI-Driven Engagement
2026
University of North Texas
Bachelor of Arts - BA, Journalism: Advertising
2016 — 2020
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