Sophia Sayegh
Manager, Showtime Key Account Marketing Merchandising Point of Sale @Viacomcbs
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WORK HISTORY
Manager, Showtime Key Account Marketing Merchandising Point of Sale @Viacomcbs
NY, US
Managed marketing collaborations with distribution partners to grow the Showtime brand• Managed multiple internal websites growing site views by 10k monthly• Drove marketing and ancillary revenue growth through point-of-sale initiatives, consumer product strategies, and partner relations• Compiled monthly data reports for all sites and CRM, facilitating data-driven decisions• Liaison with sales teams and POS managers to ensure seamless fulfillment of requirements• Launched CRM roadmap to support and boost brand awareness and growth of 3k monthly subscribers• Successfully executed responsibilities carried over from Supervisor and Coordinator roles
EDUCATION
Fashion Institute of Technology
Bachelor of Applied Science (BASc), Advertising & Marketing Communications
Université Panthéon Sorbonne (Paris I)
Global Studies and French Language
ABOUT SOPHIA SAYEGH
Dedicated and self-motivated marketing professional with a proven track record of success leveraging creative solutions and data-driven insights to generate sales and elevate brand visibility. Leads projects from start to finish with a strategic, results-oriented, big-picture mentality.
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