Sophia Rowland

About Sophia Rowland

I strive to design meaningful relationships between people, products, and the brands that impact their everyday lives.As a hybrid designer and strategist, I have years of experience designing people-centric products and services for brands across numerous categories, including CPG and Healthcare. I help brands find the sweet spot between consumer insights, core brand tenets, and stakeholder goals to craft designs that better address users\' needs and improve brand engagement. One of my greatest strengths beyond design itself is facilitating the collaboration of multidisciplinary teams. I’ve conducted this process for new product rollouts and rebrands alike and find joy in the magic that happens when we work together in harmonious team efforts.

Experience

1. Senior Design Strategist

   Now What

   Dec 2023 — Present

   Led strategic discovery initiatives, translating behavioral insights into product and service strategies, influencing portfolio roadmaps across wearable technology and consumer brands• Designed and facilitated 200+ user interviews, generating insights that clarified ambiguous opportunity spaces• Developed service blueprints, journey maps, and strategic narratives used by leadership to inform product roadmap and UX direction• Advised executive stakeholders on prioritized strategic opportunities for innovation, experience, and portfolio strategies

Education

• ArtCenter College of Design

  Bachelor’s Degree, Industrial and Product Design