Sophie Rosenbaum
Head of Digital Strategy and Coordination
- Role
- Head of Digital Strategy and Coordination at The Associated Press
- Location
- Queens, NY, US
- LinkedIn followers
- 500 followers
About Sophie Rosenbaum
Media + Tech Strategist | Builder of Bridges (and Dashboards)| Certified Cat Lady | Recovering People Pleaser Turned Millennial Manager | Tacos > Titles Strategic partnerships and digital transformation leader with a track record of driving growth, innovation and collaboration across global media and product teams.Over the past decade, I’ve built a career at the intersection of content, audience and strategy — from reporting and editing at The New York Post and Time Inc. to leading digital transformation at The Associated Press. At the AP, I’ve spearheaded partnerships with platforms like Canva, Reddit, and Parse.ly, launched high-impact distribution strategies (including growing a WhatsApp channel to 1M+ followers in under two months), and delivered measurable results like a 50% year-over-year increase in search traffic.I’m often the bridge across teams — translating between editorial, product, marketing and revenue stakeholders to align priorities, build systems that scale and unlock new opportunities. My leadership style is people-first: mentoring and growing teams, fostering inclusion and creating the conditions for experimentation and innovation.I thrive in roles that connect strategy with execution, amplify voices through partnerships and deliver both audience impact and business value.
Experience
Head of Digital Strategy and Coordination
Sep 2023 — Present · New York, NY, US
Education
CUNY Graduate School of Journalism
Master of Arts (M.A.)
2012 — 2013
Binghamton University
Bachelor of Arts, Philosophy, Politics & Law/Media and Politics
2008 — 2012
Skills
- Reaper
- Ap Style
- Breaking News
- Photography
- Google Analytics
- Story Structure
- Food Photography
- Hype
- Text Editing
- Editing
- Final Cut Pro
- Search Engine Optimization (SEO)
- Adobe Creative Suite
- Storytelling
- Jvc
- Copy Editing
- Social Media
- Blogging
- Digital Media
- Microsoft Office
- Writing
- Canon Dslr
- News Writing
- Story Editing
- Team Leadership
- Journalism
- Interviewing Skills
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