Sophia Pellegrini

About Sophia Pellegrini

I’m a marketing and product strategy leader with 8+ years of experience across consumer, beauty, fashion, and regulated healthcare industries. I specialize in bringing products to market, building integrated campaigns, and translating insights into strategies that accelerate adoption, engagement, and revenue. At Air Techniques, part of Dürr Dental, I lead digital strategy and product management for a 50+ SKU digital imaging and diagnostic portfolio, partnering with executive leadership, product, and sales teams to define marketing strategy, assess market opportunities, and enable field teams through integrated campaigns, test-drive programs, and scalable marketing initiatives. I act as a strategic marketing advisor to executive leadership, providing insights and recommendations to inform product launches, campaign strategies, and demand-generation initiatives. I leverage data-driven insights, KPIs, and A/B testing to optimize marketing effectiveness and support pipeline growth and competitive positioning.Prior to Air Techniques, I built expertise in prestige beauty and luxury brands, serving as Global Brand Manager at Interparfums for Abercrombie & Fitch fragrances and as Digital Education Coordinator at Estée Lauder, leading social media strategy, creative production, and education initiatives across Bumble and bumble, AERIN Beauty, and La Mer. These roles strengthened my skills in product launches, multi-channel marketing, competitive analysis, and cross-functional leadership, all highly transferable to regulated healthcare and medical devices.I hold an MBA from Baruch College with a focus on digital marketing, strategy, and business analytics, and a Bachelor of Science in Advertising and Marketing Communications from FIT. I bring a proven track record of aligning marketing strategy with business objectives, driving adoption in competitive markets, and delivering measurable growth, with experience acting in a consulting-adjacent, strategic marketing advisory capacity to guide enterprise-level decisions.

Experience

1. Product Marketing Manager, Digital Diagnostics

   Air Techniques

   Jul 2023 — Present · Melville, NY, US

   Air Techniques is a leading manufacturer of dental equipment and, in partnership with Dürr Dental, provides premium digital diagnostic imaging solutions across the North American healthcare market.• High-Impact Revenue Growth: Drove 100% YOY revenue growth for the Digital Diagnostic Imaging category by engineering high-performance go-to-market (GTM) strategies and sales enablement programs.• Experiential Marketing Success: Launched the “Test Drive” experiential program, generating a 37.7% YOY sales increase and driving multi-million dollar revenue gains.• Strategic Brand Integration: Led the full-scale business unit rebrand to Dürr Dental across the U.S. and Canada, modernizing the positioning for a $100M+ revenue portfolio.• Data-Driven Operations: Led a Salesforce-integrated analytics framework to automate KPI tracking, reducing reporting time by 50% and improving strategic decision-making speed.

Education

• Fashion Institute of Technology

  Bachelor of Science - BS, Advertising and Marketing Communications

  2014 — 2018

• Baruch College

  MBA, MBA, concentration in Digital Marketing, Global Marketing Strategy, and Business Analytics

Skills

• Fashion Styling
• Fashion
• Social Media Marketing
• Leadership
• Microsoft Office
• Customer Service
• Writing
• Indesign
• Public Speaking
• Social Media
• Advertising
• Copywriting
• Marketing
• Public Relations
• Microsoft Excel