Sophia Mendes Sheldon
Research Analyst @Numerator
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WORK HISTORY
Research Analyst @Numerator
Chicago, IL, US
EDUCATION
The University of North Carolina at Chapel Hill
Bachelor's degree, Honors Program: B.S. Psychology, B.A Public Policy
Woburn Memorial High School - Woburn, MA
High School Diploma
ABOUT SOPHIA MENDES SHELDON
I\'ve always been curious about people - what drives their choices, what they value, and how behavior and decision-making shape the world around us. At Numerator, I explore those questions every day through Enterprise CPG insights, transforming data into action that helps brands connect with consumers on a human level. My background in behavioral research and predictive analytics fuels my passion for uncovering not just what\'s happening in the data, but why it\'s happening - and what it means next. At the core of my work is the intersection of data, human insight, and market strategy - helping shape decisions that empower businesses to better understand and respond to the world around them.
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