Sophia Kryza

Brand Marketing @Parfums de Marly

Plan and execute brand marketing campaigns across digital, print, and social media channels.• Conduct research on industry trends, competitors, and target audiences to inform brand strategies. • Plan and execute press and influencer events, boutique events, and product launches. • Monitor and report on campaign performance using tools like Google Analytics and social media insights.• Assist influencer management with press releases and global reports, coordinate influencer send outs, and support in recruitment of influencers through the database Lefty.