Sophia Krinos
Data Analyst | Part-Time Georgia Tech Analytics Student
- Role
- Analyst, Data Science & Analytics at DEPT®
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Sophia Krinos
Passionate analytics professional at a prominent digital marketing agency, dedicated to leveraging data-driven insights to optimize strategies and drive results. With a strong focus on measurement and continuous learning, I thrive on transforming complex data into actionable recommendations that empower businesses to make informed decisions and achieve measurable success. I\'m also committed to continuous learning as I\'m pursuing my M.S. in Analytics part-time from the challenging and rewarding program at Georgia Tech. Specialties and Skills: R, Python, SQL, Tableau, Snowflake, data science, machine learning, data visualization, DASH, C#, CSS, research, data analytics, data compilation, software engineering, public outreach, community organization, networking, team engagement
Experience
Analyst, Data Science & Analytics
Jun 2024 — Present
Conduct advanced analyses using R, including budget allocation and forecasting, to optimize marketing spend and enhance campaign effectiveness • Lead incrementality testing and other statistical analyses to assess the true impact of campaign tactics, enabling clients to make data-backed decisions on marketing investments • Collaborate with clients to create and continuously adapt measurement plans and strategies that align with changing business goals and marketing objectives • Provide actionable insights and data visualizations, translating complex statistical results into clear, strategic recommendations • Remain adaptable in identifying and implementing new analytical methods to address clients’ shifting priorities and dynamic marketing challenges using data sources like GA4, Snowflake, and more
Education
University of Florida
Bachelor of Science in Business Administration (BSBA), Information Systems
Georgia Institute of Technology
Master of Science - MS, Analytics
University of Florida
Bachelor of Arts - BA, Political Science
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