Sophia Glaser

About Sophia Glaser

In the dynamic world of B2B marketing, I transform complex offerings into compelling marketing campaigns, building powerful connections between businesses and their ideal partners. Through strategic, data-driven content strategy and robust, end-to-end lead generation programs, I help organizations build lasting partnerships that drive revenue growth.My passion lies in developing comprehensive marketing strategies that showcase brand and product strengths and deliver measurable results. Drawing on experience across multiple industries, I combine creative problem-solving with meticulous attention to detail to create campaigns that resonate with key decision-makers.I actively pursue innovation in my field, constantly learning and evolving to meet new challenges. Whether launching new, omnichannel campaigns or optimizing existing programs, I bring strategic vision, a collaborative spirit, and a dedication to delivering cohesive, impact marketing solutions that contribute to long-term organizational success.

Experience

1. Marketing & Communications Manager

   Gates Corporation

   Dec 2023 — Present · Denver, CO, US

   Lead North America demand generation and digital marketing team, including strategy and management of lead generation programs for industrial and automotive market sectors- Plan and manage regional product launch go-to-market plans and marketing strategy across cross-functional teams- Direct email and social media programs for North America region, serving as MarTech tool owner for platforms including: Marketo Engage, Ceros, and Sprout Social; and acting as a key user within: Apollo.io, Oracle Sales Cloud, and more- Create comprehensive content plan and manage development of collateral for product activations, sales enablement, brand awareness, and product adoption in strategic vertical markets

Education

• Benedictine College

  Bachelor of Arts - BA, Marketing

  2014 — 2018

Skills

• Customer Service
• Marketing
• Leadership
• Self-Management
• Microsoft Office