Sophia Gambale
Social Strategist @Good Apple
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WORK HISTORY
Social Strategist @Good Apple
New York, NY, US
Monitored and optimized end-to-end marketing activations, providing technical guidance and troubleshooting campaign specifications- Managed pacing and daily budget optimizations for both a Fortune 500 Big Box Retail client, and a Fortune 500 Consumer Health client, overseeing monthly budgets exceeding +$1M- Applied audience strategy mechanics, creative best practices, and QA checklists to ensure compliance and consistency prior to campaign launch- Communicated daily with clients as the main point of contact for paid social channels, providing bi-weekly status insights and monthly reporting data- Collaborated with Analytics to automate reporting, ensuring accuracy while handling large data sets- Conducted A/B testing, continuous optimization, and first-party and third-party audience segmentation to refine targeting, landing page, and creative strategies.
EDUCATION
San Jose State University
Bachelor of Science - BS
ABOUT SOPHIA GAMBALE
I am a media buying professional working in paid social strategy to optimize client growth. I have 4 years of agency experience managing biddable paid media campaign strategies in the retail, CPG, and pharmaceutical verticals. I hold a BS in Advertising from San Jose State University and graduated with Cum Laude Honors.
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