Sophia Duffield

Associate Brand Manager @Academy Sports + Outdoors

Katy, TX, US

Built briefs to inform department on go-to-market campaigns and partnerships strategies• Produced multicultural strategic campaigns focused on speaking authentically to the Hispanic, African American, and women customers• Contributed to the most successful grand opening in company history using Spanish-translated marketing creative in go-to-market plan• Reimagined brand ambassador strategy to curate a diverse roster aligned to our brand• Created influencer campaigns to increase our reach and brand awareness• Managed marketing budget effectivity to optimize reach, drive sales and achieve financial goals • As first Brand team in Academy history, established new workflows and cross functional meetings for a smooth integration into the marketing department

Texas A&M University

Bachelor of Science (B.S.)