Sophia Brusco

About Sophia Brusco

As Marketing Manager at South Mountain Creamery, I lead the strategy and execution of all marketing initiatives—driving brand growth, customer engagement, and measurable business impact for our family-owned dairy business. My role bridges creative vision and operational strategy, ensuring every campaign and touchpoint reflects our values while delivering results.I oversee a talented marketing team focused on digital strategy, content development, brand consistency, and lifecycle marketing. Together, we create unified customer experiences across digital, retail, and event channels that build loyalty and long-term value.With a Bachelor’s degree in Marketing and Management and a concentration in Digital Marketing Analytics, I bring both strategic insight and data-driven decision-making to my work. My background combines creative leadership with technical expertise in campaign analytics, CRM optimization, and marketing automation—allowing me to translate insights into strategy and strategy into action.At its core, my work centers on one mission: transforming how we connect with customers by combining storytelling, technology, and strategy to strengthen the South Mountain Creamery brand and drive sustainable growth.

Experience

1. Marketing Manager

   South Mountain Creamery

   Jun 2025 — Present

   As Marketing Manager at South Mountain Creamery, I lead the strategy and execution of all marketing initiatives—connecting creative vision with operational strategy to drive brand growth, customer engagement, and measurable business results for our family-owned dairy business.I oversee a cross-functional marketing team responsible for digital strategy, creative design, content development, events, and lifecycle marketing. My role focuses on strengthening brand consistency, optimizing marketing performance, and aligning campaigns with company goals across all channels.Key Responsibilities & Focus Areas- Lead and manage the marketing team, ensuring accountability, collaboration, and strategic alignment- Develop and execute integrated marketing campaigns that strengthen brand presence and support revenue growth- Oversee digital advertising, social media, email marketing, content creation, and website strategy- Manage lifecycle marketing and CRM initiatives to increase customer engagement and retention- Work with with external partners to monitor performance and optimize ROI- Maintain brand standards across creative, retail, and event marketing channels- Implement marketing automation, analytics, and AI tools to improve efficiency and scalability- Collaborate with leadership and cross-department teams to align marketing objectives with organizational priorities.

Education

• Frederick Community College

  Associate's degree, Business Administration and Management, General

• Shippensburg University of Pennsylvania

  Bachelor's degree, Marketing