Soonkyu Hong
Sales Merchandiser @BALENCIAGA
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WORK HISTORY
Sales Merchandiser @BALENCIAGA
Paris, FR
Global sales and retail management for leather goods• Weekly review sales and inventory levels to take action for retail optimization• Orchestrate sell-in operations, including pre-buy and bulk orders, ensuring proper inventory holding and timely delivery by region• Define product assortments by region and store, and update tools to brief and sell collections to regional offices• Forecast global demand, track actuals and deviations, set and revise target sales and KPIs, manage inventory transfers to outlets and family sales, and select markdown styles• Create periodic sales reports and conduct ad-hoc business performance analysis from showroom to client-end
EDUCATION
Seoul National University
Bachelor's degree, Industrial and Product Design
ESSEC Business School
Global MBA, Business Administration and Management, General
ABOUT SOONKYU HONG
Result oriented professional with 6 years of experience in collection and retail merchandising with a focus on leather goods and accessories. Skilled in nurturing and reinvigorating brands with a knack for driving sales and profits through data-driven merchandising.Highly experienced with a proven track record in planning, revenue and inventory optimisation, and P&L management. Enthusiastic and level-headed at the same time, in dealing with tasks. I believe I have the skills a leader needs to find solutions for luxury brands that face numerous challenges such as the calls for digitalization and sustainability, and the growth of the resale and second-hand market.I recently completed my MBA in Luxury Brand Management at ESSEC Business School in Paris.Open to work in France and other European countries with potential in the luxury industry.
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