Sook Yeon Kim

Design Leader & Professor | AI Service Platform and Experience Strategy

Role
Associate Professor at Hongik University
Location
San Francisco, CA, US
LinkedIn followers
500 followers

About Sook Yeon Kim

Design Leader & Professor | Holistic AI Service Platform Strategy | From Platform Architecture to Interaction ExperienceI am a design leader and professor who holistically designs AI service platforms across scales—from platform architecture and service logic to refined interaction experiences at the user touchpoint level. With over 20 years of experience in interaction design across industry and academia, I bridge system-level vision and human-centered execution. My work focuses on structuring complex service ecosystems and shaping nuanced interactions that make emerging technologies meaningful in everyday life. My areas of focus include AI service platforms, MR/XR, future mobility, Human-Robot Interaction and User Experience strategy. Through research, teaching, and collaboration, I aim to create experience systems that are coherent, trustworthy, and refined across scales.[ Selected Projects ]Hyundai Mobility | Future AI Mobility Service Platform (2025)Led Future AI Mobility Service Platform, a collaboration with Hyundai Mobility, designing next-generation AI-driven mobility services by connecting platform structure, service logic, and interaction experience. The project was recognized as an outstanding industry-academic collaboration at the 2025 HMG Tech Summit.Samsung | AI Home HRI (2025)Led an industry-academic collaboration with Samsung on AI Home HRI, designing future home experiences by connecting AI service logic, platform structure, and human-robot interaction at the touchpoint level.Bentley Korea | Luxury Future Mobility Life (2024–2025)Led Luxury Future Mobility Life, a collaboration with Bentley Korea focused on envisioning AI-enabled luxury customer experiences and personalized future mobility lifestyles through research-driven design strategy and concept development. The project was exhibited at Bentley Korea Headquarters in May 2025.Porsche Korea | Future Sports Mobility (2022–2023)Led Future Sports Mobility, a collaboration with Porsche Korea exploring AI-driven sports mobility and immersive XR experiences through research-led design strategy and future-oriented concept development. The project was exhibited at the 2023 Seoul Mobility Show in April.Education: Carnegie Mellon University, Master of Interaction Design | Hongik University, B.A. in Industrial Design.

Experience

  1. Associate Professor

    Hongik University

    Sep 2020 — Present · Seoul, KR

Education

  • Hongik University

    BFA, Industrial Design

    1999 — 2003

  • Kingston University

    Visiting Scholar, Product/Furniture Design

    2004 — 2005

  • Carnegie Mellon University

    Master of Design, Interaction Design

    2006 — 2008

Skills

  • Service Design
  • User Interface Design
  • Flash
  • Information Architecture
  • Ethnography
  • Visual Design
  • Mobile Applications
  • Usability Testing
  • Usability
  • User Interface
  • Wireframes
  • User Experience
  • Heuristic Evaluation
  • Wireframing
  • Paper Prototyping
  • Experience Design
  • User Research
  • Human Computer Interaction
  • Contextual Inquiry
  • Interaction Design
  • Product Design
  • Design Strategy
  • Wire Framing
  • Persona
  • User Experience Design
  • User-Centered Design

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Sook Yeon Kim — Associate Professor at Hongik University in San Francisco, CA, US | Unifers