Sook Hyeon Cho
Product manager, Business manager Ownership / Grit / Passion
- Role
- Director, Expatriate Business Leader at Samsung Electronics America
- Location
- San Jose, CA, US
- LinkedIn followers
- 500 followers
About Sook Hyeon Cho
Nobody asked a hardware company to reimagine television. So I did it anyway. I…
Experience
Director, Expatriate Business Leader
May 2022 — Present · 마운틴뷰, CA, US
Business Manager on global TV Plus, Product, Service Marketing, Ads Product & Engineering org] • Lead North American operations for Samsung Smart TV services—including TV Plus, Gaming Hub, and Art Store—across product strategy, UX, marketing, and revenue growth. • Act as a strategic liaison between HQ (Korea) and U.S-based business units, translating global vision into localized execution aligned with market dynamics and user behavior. • Oversee cross-functional collaboration across Global TV Plus, Product, Service Marketing, and Ads Engineering teams, ensuring integrated development and launch of services. • Manage a team of section leaders, providing direction on prioritization, goal-setting, team development, and executional consistency. • Leverage deep HQ experience to accelerate decision-making and organizational alignment, resolving cross-regional friction points and shortening time-to-market. • As an expatriate leader, uniquely positioned to bridge cultural and operational gaps—bringing in-depth knowledge of Samsung’s global strategy while tailoring execution to the U.S. market. • Drive strategic innovation in the FAST (Free Ad-Supported TV) ecosystem by aligning monetization strategy, content placement, and user experience.
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