Varun Sood
Brand Marketing & Communication Professional
- Role
- Senior Marketing Manager, Pepsico Varun Beverages Ltd at VARUN BEVERAGES LIMITED
- Location
- Chandigarh, CH, IN
- LinkedIn followers
- 500 followers
About Varun Sood
Dynamic, Focused, Innovative, and result-oriented Marketing professional with an…
Experience
Senior Marketing Manager, Pepsico Varun Beverages Ltd
Feb 2023 — Present · IN
Brand Marketing Head with Pepsico | Varun Beverages Ltd. for Punjab Market.Marketing Leadership - PepsiCo Beverages Division- Spearheaded Below-the-Line (BTL) marketing across the state, building brand equity and driving sales growth in the Punjab market.Key Achievements- Successfully launched new products: Pepsi Black ZS, 7UP ZS, Gatorade ZS, Sting Blue (Limited Edition), and Mountain Dew 400ml- Managed trade marketing for PepsiCo\'s portfolio: Pepsi, Mountain Dew, Sting, Mirinda, Tropicana, etc- Effectively allocated marketing budgets, exceeding sales targets- Innovated trade marketing schemes, boosting brand image and visibility- Established key account partnerships, monitoring sales contributions- Led a team of 50+ indirect and 4 direct reportees, developing sales and marketing skills- Managed vendor relationships, accounts, and reconciliations.Event Marketing & Partnerships- Secured exclusive beverage partnerships with event agencies, private fairs, and cricket matches- Hosted events, promoting PepsiCo brands.Recognition- Awarded the \"North Warrior\" badge for outstanding execution and performance.
Education
SCMLD
Master of Business Administration - MBA, Marketing/Marketing Management, General
Panjab University
Bachelor of Sciences, Biotechnology
2005 — 2008
EDUPRISTINE
Digital Marketing Program, Beginners course for Digital Marketing
2015 — 2016
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