Soo-Hie Choi
Head of Product Line Management & Design Apparel Accessoires @SNIPES
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WORK HISTORY
Head of Product Line Management & Design Apparel Accessoires @SNIPES
Leading global product lines across apparel and accessories - overseeing buying, sourcing, design, and development for SNIPES in-house brands and iconic licenses like Karl Kani, Zoo York, and FUBU in key markets across Europe, including standout collaborations with brands, artists, events. • Set product vision and seasonal strategy across global assortments• Oversee design, buying, sourcing, and development for in-house and licensed brands• Drive range architecture, pricing, and market-specific planning • Define supplier and sourcing strategy aligned with margin and speed targets• Ensure creative and brand consistency across all collections and collabs (e.g. Sprite, MCM, Haftbefehl)• Align cross-functional teams for go-to-market execution • Lead business planning, budget control and performance analysis• Manage and develop multidisciplinary teams in an international setup
EDUCATION
Deutsche Hochschule für Gesundheit und Sport
Positive Psychology
Hochschule für Technik und Wirtschaft Berlin
Graduate Engineer of Garment and Textile - Dipl. -Ing. ( FH), Garment and Textile Technology
SKILLS
ABOUT SOO-HIE CHOI
Experienced buying executive with 15+ years in leading strategic, operational, financial, and creative aspects of fashion buying, global sourcing, design management and product development across apparel and accessories in streetwear, fast fashion, private label, licensed, premium and lifestyle brands. Savvy in agile, international and complex organizations within e-commerce and omnichannel.
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