Sonya G. Udler
Transformational Communications and Marketing Leader I Chief Storyteller I Brand I Media Strategy I Public Affairs I Technology/Software I ex-Everfi & ex-Strayer
- Role
- Principal Consultant at Sgu Marketing & Communications
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Sonya G. Udler
Sonya is a strategic communications and marketing leader who advances business growth through data-driven strategies and leads transformative initiatives in B2B, B2C, and regulated environments. Her innovative style and well-honed abilities have elevated business objectives in a wide range of industries including biomedical, technology, financial services, and education.As Chief Communications Officer at Everfi (acquired by Blackbaud, Nasdaq: BLKB), Sonya shaped and executed corporate, marketing, and brand communications, enhancing market positioning and accelerating company visibility. She oversaw media relations, content strategy, crisis management, social media, internal communications, and government affairs, while also architecting public relations strategies for Fortune clients and national sports leagues — directly impacting enterprise revenue expansion efforts.While serving as Senior Vice President of Corporate Communications at Strayer Education Inc.(Nasdaq: STRA), Sonya built the corporate communications and investor relations functions from the ground up during a period of rapid growth. She helped propel the 125-year-old Strayer University, its online programs, and nationwide expansion to 100+ locations while the company\'s annual revenue grew to more than $750M.Sonya has consistently delivered measurable outcomes: building powerhouse brands, scaling organizational impact, and positioning companies for sustained growth and innovation. Her leadership excellence, award-winning strategies, and commitment to building high-performing engaged teams have made her a force multiplier in every organization she serves.
Experience
Principal Consultant
Sgu Marketing & Communications
Jan 2024 — Present · Washington, DC, US
Business owner leading strategic marketing and communications initiatives that align with organizational goals, strengthen brand reputation, engage key stakeholders, and drive measurable outcomes.• Developing campaigns and content that capitalize on emerging market trends—resulting in up to 30% increase in stakeholder engagement. • Leading strategies to promote new product launches, increase customer acquisition, and improve user adoption. • Creating thought leadership programs positioning executives as key voices within multiple industries by leveraging data-driven insights, research, and market trends.• Serving as fractional communications and marketing leader for organizations during periods of transition.
Education
University of Maryland
Bachelor of Science, School of Journalism
Cornell University
Johnson Graduate School of Management - Executive Education, Digital Marketing and Artificial Intelligence
2023
Skills
- Leadership
- Marketing Communications
- Strategic Communications
- Editing
- Public Affairs
- Strategic Planning
- Speech Writing
- Marketing
- Corporate Communications
- Business Development
- Start-Ups
- Strategy
- Publications
- Press Releases
- Management
- Community Outreach
- Event Management
- Crisis Communications
- Social Media
- Public Relations
- Internal Communications
- Media Relations
- Reputation Management
- Integrated Marketing
- Spokesperson
- Product Marketing
- Program Management
- Publicity
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