Sonya Shelton
Dynamic Paid Performance Director | Innovative Agency Leader | Award-winning B2B & B2C Digital Strategy | Client & Business Impact Generator
- Role
- VP, Paid Media at Gci Health
- Location
- Burbank, CA, US
- LinkedIn followers
- 500 followers
About Sonya Shelton
Innovative growth marketing & paid media leader focused on business results by delivering high impact integrated campaigns & performance-driven strategy across CPG, fintech, entertainment, B2B and B2C sectors. Known for cultivating client relationships that fuel continued partnership & revenue expansion. Expert at merging data & creative to craft successful brand narratives & cross-channel activations that drive measurable growth. Leads high performing teams through complex, fast-paced environments with clarity, collaboration & vision.I am passionate about helping brands build trusted marketing strategies that result in improved sentiment, consideration & customer acquisition. In that quest, I have found that developing trust with the client & support teams is key, which starts with open communication, clear objectives/expectations & follow through. I lead by example. Hands-on mentorship by supporting the team\'s best interest and showing up for them. I build client relationships in the same way. It has served me & my companies well with both client & talent retention & satisfaction.Specialties: New Business Acquisition, Project Management, Strategic Planning, Creative Concepts, Branded Content, Digital Media, Client Relations, Emerging Media Trends, Media Negotiations, Paid Social, Measurement, Talent Development
Experience
VP, Paid Media
Nov 2025 — Present
Clients: GSK, BMS, AHIP
Education
The University of Georgia
Public Relations
Skills
- Online Advertising
- Negotiation
- Email Marketing
- Outdoor Advertising
- Client Development
- Strategy Execution
- Marketing Communications
- Social Media
- Entertainment
- Strategy
- Online Marketing
- B2c Marketing
- Creative Direction
- Marketing
- Data Analysis
- Digital Media
- Strategic Planning
- Project Management
- Client Relations
- Interactive Marketing
- Account Management
- Music
- Experiential Marketing
- On-Site Activations
- Analytics
- Digital Marketing
- Event Planning
- Mobile Marketing
- Microsoft Office
- Sales
- B2b
- Microsoft Excel
- Powerpoint
- Microsoft Word
- Media Planning
- Integrated Marketing
- New Media
- B2c
- Marketing Strategy
- Event Management
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