Sonya M. Shafer
Performance Advertising Product Expert with a focus on enablement, retention and customer success
- Role
- Product Director, Enablement Pmx Performance at Publicis Media
- Location
- Lewisburg, WV, US
- LinkedIn followers
- 500 followers
About Sonya M. Shafer
Advertising and marketing
Experience
Product Director, Enablement Pmx Performance
Sep 2022 — Present
Education
New York Code + Design Academy
Computer Programming, UX/UI
2015 — 2015
Lapland University of Applied Sciences
IPM, International Project Management
2004 — 2005
Tokyo Denki University
Culture, Society, Politics, Education, Japanese Language
2003 — 2004
Marshall University
B.A., International Affairs, German Language
1999 — 2005
Otis College of Art and Design
Certificate, Mixed Media
2018 — 2019
Skills
- Search Advertising
- Campaign Management
- Online Advertising
- Search
- Marketing Roi
- Mobile Advertising
- Social Media Marketing
- Search Analysis
- Kenshoo
- Mobile Marketing
- Youtube
- Doubleclick
- Facebook Marketing
- Performance Based Marketing
- Ppc
- Sem
- Omniture
- Search Analytics
- Paid Search Strategy
- Google Adwords
- Video Advertising
- Google Analytics
- Social Media
- Search Roi
- Media Buying
- Google Adwords Professional
- Sklik
- Etarget
- Dart
- Online Video Marketing
- Campaign Optimization
- Online Marketing
- Search Engine Marketing
- Conversion Optimization
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