Sonya Haines Bell
Full-Funnel Growth | DTC Subscription | $150M+ Managed Spend
- Role
- VP, Performance Marketing at Just Slide Media
- Location
- Laguna Beach, CA, US
- LinkedIn followers
- 500 followers
About Sonya Haines Bell
Full-funnel marketing leader with 18 years scaling consumer brands across DTC subscription, consumer wellness, and telco. Sets integrated strategy that bridges brand storytelling and commercial performance, directing creative agencies, SEO, and paid media while grounding decisions in first-party data, cohort LTV, and incrementality testing. Actively leverages AI across copywriting, reporting, and operations.$150M+ in managed spend.
Experience
VP, Performance Marketing
Jan 2020 — Present · Los Angeles, CA, US
Own cross-channel growth strategy for $150M+ in paid media across consumer wellness (Levoit, Cosori, Sensate, Pulse by Prudential), telco (Boost Mobile, Lyca Mobile, Noble Mobile, MobileX, Helium Mobile), and EdTech (GoGuardian, Pear Deck) brands- Earned Google Premier Partner status and Meta Business Partner badge, recognizing advanced expertise across campaign management, creative strategy, and measurement- Cut Boost Mobile\'s CAC 72% through restructuring, CRO landing pages optimized for paid and organic search, and systematic offer testing, with SEO-driven pages ultimately contributing 67% of new organic subscriptions- Took Lyca Mobile from 600 to 16,400 new subscribers per month over two years through channel expansion, campaign rebuilds, and iterative offer testing- Leads cross-client creative and channel strategy, directing internal and external creative, SEO, and media agency partners to translate paid performance data into campaign direction and creative briefs- Scaled Pulse by Prudential, a health & wellness app, from zero to 20M+ installs across 10 countries through efficient paid growth channels- Leads full-funnel channel strategy for DTC consumer clients across Google (Search, PMax, Demand Gen, YouTube, GDN), Meta (FB, IG, Threads, AN), TikTok, CTV, and more. Focus on cohort LTV:CAC and incrementality as the primary optimization levers- Leverages AI tooling across ad copywriting, performance reporting, and workflow automation to accelerate campaign iteration speed and team output.
Education
Smith College
Bachelor of Arts (B.A.), Sociology and Economics
2005 — 2007
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