Sonya Hausafus

About Sonya Hausafus

Dynamic and accomplished startup veteran with a proven track record of scaling high-growth organizations. A culture-driven leader passionate about unlocking the full potential of businesses and individuals. Blends deep expertise in leadership coaching, sales and marketing, business strategy and community development to deliver exceptional outcomes. Adept at driving both profit and purpose across a broad spectrum of industries. Key accomplishments include: ° 2X Founder and CEO: Root to Rise Consulting, a leadership coaching and consulting business, and Brand Blast Communications, a marketing consultancy. ° 10+ years as an advisor to entrepreneurs, including mentorship of over 100 founders during tenure as VP of Marketing at Techstars. ° Culture, community and #GiveFirst business development leader at Technical Integrity. ° Served as top marketing executive at 7 startups over 20+ years, managing annual budgets >$2M, 20+ employees, and overseeing key initiatives including branding, public relations, social media, content marketing, business development and events. ° Oversaw expansion of top international accelerator program, launching 32 programs across five continents. ° ICF-trained leadership coach at the PCC level with a focus in Presence-Based Coaching®.

Experience

1. Head of Marketing and Rewire Coach

   Happiness Squad

   Jul 2025 — Present · Boulder, CO, US

Education

• Northwestern University

  BA

Skills

• Competitive Analysis
• Advertising
• Business Development
• Blogging
• Product Marketing
• Social Media Marketing
• Mobile Marketing
• Salesforce.com
• Social Media
• Lead Generation
• Public Relations
• Online Advertising
• Marketing Communications
• SEO