Sonya Ibarra

Social Media Infrastructure Manager, Global @The Walt Disney Company

Santa Monica, CA, US

Develop and manage global digital communication strategies, overseeing 30 regions and 33 languages, engaging 90k+ followers, and ensuring timely, consistent messaging across multiple platforms. Including managing complex, multi-stakeholder communications and timelines.• Lead the creation and distribution of internal communications content. Focused in training workflows, social media posts, and employee bulletins. Resulting in improved employee engagement and information retention - mirroring key project management responsibilities of content delivery and stakeholder communication.• Collaborate across departments to ensure alignment and consistent messaging across multiple communication channels, including but not limited to social media, newsletters, training, and internal updates.• Utilize data-driven insights to advocate for inclusion initiatives while promoting diversity in content and messaging strategies, resulting in increased employee awareness and participation in corporate programs.• Monitor and report messaging efficiency via regular analysis. Then evaluate and adjust strategies based on outlined organizational goals and milestone projects. • Produce performance reports on strategic communication efforts. Inform stakeholders and offer actionable insights while guiding our team’s decision-making.

The University of New Mexico

Bachelor of Arts (B.A.), History & Criminology

Technológio de Monterrey, Campus Querétaro

ITESM Exchange Program, Spanish Language and Literature

California State University, Fullerton

Master of Arts - MA, American Studies

Rio Rancho High School

High School Diploma