Sonya Bentovich
Ux Lead @Google
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WORK HISTORY
Ux Lead @Google
Lead UX team for Ads Safety
EDUCATION
Hawken School
Diploma
University of Rochester
Dual BA, Psychology, Economics
SKILLS
ABOUT SONYA BENTOVICH
With a background in Psychology and Economics, I am always digging for a deeper understanding of what makes people tick and am driven by projects that have a social impact in mind.Rooted in customer research and empathy, I guide the design of products, strategies, experiences, and communications that help brands tell their story, set themselves apart, better serve their customers, and augment their social impact. I\'ve worked across industries to guide the strategy and research of user experience, concept development, brand positioning and messaging, new market opportunities, competitive assessments, and persona development. Whenever possible, I draw on my time working in the non-profit sector to bring customer experiences to life in immersive civic and social research projects.
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