Sonya Schumacher-Farhat
- Role
- Private Brand Merchandise Manager at Macy's
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Sonya Schumacher-Farhat
Merchandising and fashion apparel industry professional with over 20 years experience…
Experience
Private Brand Merchandise Manager
Feb 2018 — Present
Responsible for Private Brand portfolio in South Shore Plaza, Burlington, Warwick, and Natick locations. • Drives results to improve customer and colleague experience; Considers the customer in decision making and applies knowledge to trends to improve customer experience. • Plan and execute seasonal flow of Private Brand goods, merchandise presentation standards, product flows and adjacencies; partner with OVMs and Store Manager. • Collaborate with corporate partners in all FOBs creating proper product, stock, and floor replenishment strategies and My Macys initiatives. • Create and execute all seasonal training of Macys Private Brands, and providing on-the-floor guidance for store teams and area managers. • Analyze KPI metrics in all FOBs to determine what Private Brands South Shore Plaza can invest and grow based on sales and margin.
Skills
- Training
- Customer Service
- Social Media
- Styling
- Retail
- Store Operations
- Event Planning
- Marketing
- Apparel
- Merchandising
- Sales
- New Store Openings
- Trend Analysis
- Inventory Management
- Management
- Fashion
- Fashion Design
- Retail Sales
- Visual Merchandising
- Store Management
- Assortment
- Advertising
- Merchandise Planning
- Time Management
- Leadership
- Wholesale
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