Sonya Robson

Sales Operations Manager @Systal Technology Solutions

As the Head of Sales and Operations at Systal, I spearhead strategic initiatives to drive sales growth, maximize revenue, and expand business opportunities through effective networking and business development strategies. Leading a global dynamic team, I provide direction and guidance to ensure the achievement of departmental goals. Collaborating closely with senior leadership and board-level executives, I define sales objectives and established key performance indicators. My responsibilities encompass overseeing sales and marketing planning and forecasting processes, analyzing sales data and market trends, and optimizing sales processes to enhance efficiency and productivity. I foster a culture of continuous improvement and innovation, serving as a liaison between sales, marketing, finance, and other departments to facilitate cross-functional collaboration and alignment.