Sonya Reed

About Sonya Reed

Over nine years of increasing responsibility in the educational publishing industry, including experience in customer service, editorial and sales.

Experience

1. Publishing Representative

   Pearson

   Jul 2010 — Present

   Recognized as Top Performer in 2015, defined as finishing in the top 10% of reps in terms of sales over goal in their respective specialization• Achieved goal in 2014 with a 5.1%,$202,800 increase on a $3,938,100 base; also achieved registration and returns goals• Achieved goal in 2013 with a 6.2%,$215,100 increase on a $3,479,300 base; also achieved returns goal• Experienced as a presenter - in 2014 alone, performed over 100 technology demos to faculty over webinar; in-person presentations have ranged from one-on-ones to over 80 attendees• Created demo videos and cut & paste email campaigns for personal and team use• Chosen as 2015 Learning Links Leader to help train and develop rookie reps in sales strategies via monthly calls • Designated Mentor for the National Sales Region since 2013; 2 of 3 mentees achieved goal in their rookie year and the third achieved over 95% of goal, earning a partial bonus• Selected in 2011 for Careers Digital Task Force to provide sales perspective to the editorial team in the development of digital products and strategies for new products in Criminal Justice, Culinary and Paralegal• Invited to participate in multiple National Sales Meeting Dress Rehearsals to provide feedback to marketing and editorial team on their message to reps

Education

• The Ohio State University

  Bachelor's Degree

  1999 — 2004

Skills

• Digital Publishing
• Generating Revenue
• Leadership
• Business Analysis
• Advertising
• E-Learning
• Marketing Communications
• Higher Education
• Digital Learning
• Organizational Effectiveness
• Academic Publishing
• Training
• Peer Mentoring
• Project Management
• Strategic Planning
• Publishing
• Publications
• Account Management
• Market Analysis
• Email Marketing
• Budget Management
• Product Development
• Online Publishing
• Copy Editing
• Marketing
• Content Development
• Sales Strategy
• Content Management
• Editorial
• Editing