Sonya Koumi

WORK HISTORY

EDUCATION

ABOUT SONYA KOUMI

I’m a Creative Lead and Art Director with over 20 years’ experience creating campaigns for beauty, fashion, fragrance and lifestyle brands. I love bringing ideas to life through strong storytelling, thoughtful design and visuals that feel true to the brand.I’ve led creative across still-life, model shoots, video, social, print and full 360° campaigns. I’m hands-on, collaborative and comfortable managing teams, budgets and production from concept through to delivery.Positive, supportive and results-focused, I’m confident balancing budgets and deadlines while motivating teams to produce their best work. I’m at my best when I’m shaping brand identity, building concepts and turning ideas into beautiful, effective creative that connects with people.If you’d like to chat, collaborate, or see more of my work, I’d love to connect.What I bring to the table:• 20+ years as an Art Director & Senior Creative Lead• Omni-channel campaign expertise across print, digital, social, retail, and video• Hands-on design and typography skills (Adobe CC, Figma, Google Workspace)• Team leadership: coaching, motivating, and directing creatives• Brand storytelling and guidelines for consistent, high-quality execution• Strong project, production, and deadline management• Collaborative, adaptable, cross-functional way of working• Budget management and optimisation - large and small scale• Building efficient workflows and fostering seamless collaboration• Close partnership with studios, photographers, stylists, and creative teams to deliver imagery and design that meet brand, creative, and commercial goals